We don’t normally test the “from” line on the emails we send, but a recent situation gave us some quantifiable data on the difference it can make. (Click on the headline for more…)
Keep Your Subscribers Looking Forward to More
Here’s a tip for reinforcing the value of your newsletter and encouraging subscribers to open future issues:
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Cement Your Email Marketing Relationships Early
When people sign up for your email list, what happens next? Do they get a perfunctory “Thank you for subscribing” and then nothing until your next scheduled email – which might be a month away?
It’s important to get new subscribers used to hearing from you, and start sending them helpful information right from the get-go. Autoresponders, which allow you to send a preprogrammed series of emails to new subscribers at specified intervals, make it easy to cement email marketing relationships. Some of the ways you can use an autoresponder program include: (Click on the headline for more…)
Bounced Email Basics
Many companies upload their email marketing list once, and forget about it forever more. But if you repeatedly ignore bounced emails, it could cost you in the long run. (click on the headline for more…)
Getting Your Email Opened: The 3 Most Important Factors
We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
