In the course of preparing for a round table I recently moderated on Marketing with Enewsletters, I reviewed as many gardening enewsletters as I could find. Many were excellent. Others contained good material, poorly presented. The majority were flagrant self-promotion with no useful content. Then I discovered that Home Depot publishes a gardening enewsletter. I figured […]

1. Before a Mailing.  Studies show that a “watch for our catalog” promotion can often lift the response of the catalog. 2. Before Shipping.  This is especially true for plants.Customers need to preparegarden beds, and be sure that someone will be home to unpack the new arrivals. 3. After a Purchase.  Customers appreciate getting a personalized “thank you” after they’ve […]