When writing headlines, subject lines and opening paragraphs, here’s a tool I find invaluable. (Click on the headline for more…)
Email Marketing
Keeping Your Emails Out of the Spam Filter
Incorrect spam filter classification can affect your email open and click-through rates significantly – some reports say by as much as 20%. To minimize such problems, here are a few steps you can take: (Click on the headline for more…)
More On Email Marketing Benchmarks
One of our most popular blog posts was on the topic of What’s a Good Email Open Rate? Email marketing service provider MailChimp offers (Click on the headline for more…)
Try These Email Subject Line Tests
Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)
Should You Capitalize Your Email Subject Line?
I’ve never heard any discussion of this subject, or seen any test results, but I suspect that whether an email subject line is upper and lower case may have an influence on results. (Click on the headline for more…)
