Here are some good suggestions from Sundeep Kapur of www.emailyogi.com: When someone unsubscribes from your email list, don’t simply remove them. (Click on the headline for more…)
Email Marketing
Training Subscribers to Open Your Emails
One of the reasons e-newsletters are so beneficial is that they train subscribers to open your emails by giving them useful information that will make them more successful gardeners. Here’s another way to provide your subscribers with positive reinforcement for opening your emails, compliments of Sundeep Kapur of www.emailyogi.com. (Click on the headline for more…)
An E-Mail Opt-In With Finesse
When I recently signed up recently for an account with online printer Vistaprint, I encountered an interesting variation on the email opt-in process. (Click on the headline for more…)
Results of an Ad Hoc “From” Line Test
We don’t normally test the “from” line on the emails we send, but a recent situation gave us some quantifiable data on the difference it can make. (Click on the headline for more…)
Surprising Results From An Email Subject Line Test
The September issue of our Let’s Grow enewsletter discussed Best and Worst Subject Lines Compared. In it, I cited a somewhat counterintuitive study of open rates by email service provider MailChimp. Their survey suggested that non-descript email subject lines might actually be more powerful than traditional “teaser” or other sales copy. I decided to see for myself, and tested it on our own enewsletter, with a promise to report the results in this blog. (Click on the headline for more…)
