I’ve blogged about the importance of preview panes in the past, but a recent email I received suggested it might be time to mention it again. (Click on the headline for more…)
Email Marketing
Choose Your Email Links Carefully
When creating an email campaign, most people give little thought to the wording of the specific text they link on. But consider this: (Click on the headline for more…)
A Nifty Secret for Boosting Your Average Sale
We’re entering the season when plant companies take a lot of orders that will be shipped a few months from now. If that’s your case, consider this little-used income-booster: (Click on the headline for more…)
A Clever New Way to Boost Online Sales
At the latest Mailorder Gardening Association conference, speaker Sundeep Kapur offered this interesting suggestion for boosting online sales: (Click on the headline for more…)
New Online Opportunities in B-to-B Marketing
This week I’ve been researching online opportunities – other than banner ads – for a client who sells high-end outdoor shade umbrellas. I’m discovering that more and more possibilities are available. For instance: (Click on the headline for more…)
