The holiday season is here, and you know what means: every merchant with an email list is ramping up their email schedule. Before you join them, give some thought to the effect that increased mailing frequency is likely to have on your list. (Click on the headline for more…)
Email Marketing
To Email Or Not To Email?
Now that it’s the first week in October, you’re probably starting to think about holiday promotions. So is every other marketer in America.
Since email is so inexpensive to deploy, you’re undoubtedly thinking about ramping up your email marketing. So is every other marketer in America. Last holiday season, I was receive multiple emails per day from some companies!
Before you set your plans in stone, consider this: (Click on the headline for more…)
Surprising Report on Email List Segmentation
I just read an interesting research report on email list segmentation published by email service provider MailChimp. They reviewed responses from 1,998 of clients who segment their email lists, and compared the results to non-segmented campaigns. In addition to overall results, MailChimp looked at the data several other ways: (Click on the headline for more…)
Missed Opportunities in Email Marketing
The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)
Creative Inspiration for Email Marketing
It’s common practice among copywriters to maintain a “swipe file” of ads to provide inspiration and ideas for their own work. In 1984, renowned copywriter Denny Hatch simplified this practice… (Click on the headline for more…)
