I’ve had any number of people ask me lately “What’s a good email open rate?” It’s an impossible question to answer, for a whole variety of reasons. What Are You Sending? It’s no surprise that companies that send useful information tend to get a higher open rate than those that bombard their subscribers with promotional […]
Email Marketing
What Classmates.com Can Teach You About Engaging Your Customers
About a month ago, I joined Classmates.com. I’m not sure why; I never particularly enjoyed high school, and am already in touch with most of the people I was close to at the time. But I kept bumping into Classmates.com, so I figured I should find out what it’s all about.
Five weeks later, I’m intrigued by how Classmates.com works hard at engaging its members. Web site owners, especially those who have a forum or are contemplating starting one, can learn a lot from Classmate.com’s follow-up series. In the last five weeks, here are the subject lines of the emails they’ve sent me: (Click on the headline for more…)
An Overlooked Way to Increase Your Email List
Grow Your Email List is the lead article in our Winter 2009 snail mail newsletter (send me your address if you’d like a copy). Here’s another tip on the same subject that was not included in that article: (Click headline for more…)
The Death of Email?
I just read a fascinating article that argued convincingly that email is quickly losing its lead as a preferred means of communication.
How can something so new, so easy and so cost-efficient lose its dominance so fast, you ask? Simple. (Click headline for more…)
Do You Make These Mistakes With Your Email Marketing?
I cringe when I get emails like the one I received this morning. It started out promising: the “from” line came from a well respected gardening company (I’ll call them “Company X) with a terrific product line. But from there, it went straight downhill. (Click the headline for more…)
