Helping the Garden Industry Thrive
A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.
What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)
I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)
Although “free” is one of the most powerful words in an advertiser’s vocabulary, it’s long been avoided in email subject lines for fear of triggering spam filters. I’ve recently read that spam filters have loosened up on that score, although I haven’t dared test it myself yet. One of our clients recently did, with no ill effect. What’s been your experience?
Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)
Open rates for transactional emails – order confirmations, shipping notices and the like – run more than double that of any other type of email. What’s more, they reach hotline buyers, the best-performing segment on anyone’s house file. Yet astonishingly, most companies overlook this prime marketing opportunity.
To be effective, follow a few simple rules: (Click on the headline for more…)
