Many people assume that Google AdWords geographic targeting is strictly for local traffic. Not so. Rather, it can be used to target entire regional areas. For instance, you can: (Click on the headline for more…)
Checklist for Improving Your Paid Search Ranking
If your run a Google AdWords campaign, it pays to take note of the Quality Score for each of your search terms, and work on improving any that are low. To determine your Quality Score, (Click on headline for more…)
An Easy Way to Get More Customer Product Reviews
Here’s a suggestion for generating more customer product reviews: (Click on the headline for more…)
Website Wish Lists
It seems like lots of companies are redesigning their websites yet again. If that includes you, what should you focus on? In a recent survey of online retailers, Internet Retailer reported the following website design priorities for the coming year: (Click on the headline for more…)
How Match Types Affect Your Paid Search Ranking
Paid search advertisers may be aware that they can specify a particular “match type” for the keywords they bid on, but many don’t realize that their choice can affect their ranking. (Click headline for more…)
