For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
Boost Conversions With Google Website Optimizer
Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.
The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)
A Matchmaker for Companies in Need of New Technology
Few things are as frustrating – or as important – as figuring out when you should consider new technological solutions for your business, which providers you should consider, and what you should ultimately choose. That’s why I was thrilled to discover a resource specifically for businesspeople suffering from new technology befuddlement. (Click on the headline for more…)
Free Google Webmaster Tools
If you’re not already familiar with Google’s free Webmaster Tools, you might want to give them a test drive. They’ll help you: (Click on headline for more…)
Analytics Come to Video
With online video gaining momentum as a marketing tool, the ability to know what is and isn’t working is increasing in importance. To that end, You Tube has introduced a free tool called Hot Spots that allows content providers to determine where video viewers leave, replay and fast forward each video. Results are compared to other videos of similar length. A great guide to learning what’s working and where your footage needs to be tweaked!
