It’s not often that an online shopping cart makes you sit up and take notice, in a good way. But that’s exactly what happened recently when I ordered from Road ID. Road ID sells personalized identification bracelets and similar gear for outdoor athletes. Most of their products are inexpensive, and considering the nature of their […]
Capturing More Sales From the Growing Number of Tablet Shoppers
The recent surge in tablet sales is changing the face of ecommerce. Consumers no longer need to carve out a separate time to shop online. Tablets make it easy to multi-task, and more leisurely shopping occurs in front of the TV in the evening or on the train on the way home. Savvy retailers recognize that although the tablet… (Click on the headline for more…)
An Insightful View Of The Future Of Catalog Marketing
The most fascinating talk I heard at the recent NEMOA conference was that by industry veteran Kevin Hillstrom of MineThatData. The eye-opening presentation offered a completely new take on multi-channel marketing. The hundreds of catalogers in attendance nodding their heads in agreement, acknowledging how Kevin’s view resonated with their own experience. Titled “How Traditionals (Judy), Transitionals (Jennifer) and Transformationals (Jasmine) Shape the Future of Catalog Marketing,” the talk crystalized current and future changes in catalog marketing through the use of three personas. Here’s just a brief summary of this very insightful presentation: (Click on the headline for more…)
Explosive Growth of a Powerful New Marketing Vehicle
Do you know which website reached 10 million unique visitors faster than any other in history? It’s not Facebook, YouTube or Twitter, but rather a recent upstart: (Click on the headline for more…)
Why Average Online Conversion Rates Don’t Mean Anything
At the recent Direct Gardening Association conference, I heard a lot of attendees asking each other, “What’s your website conversion rate? What percentage of visitors to your website buy from you?” It reminded me of all the times I’ve been asked, “What’s your average response rate?” about the direct mail campaigns I’ve managed. The answer is completely meaningless, and here’s why: (Click on the headline for more…)
