Every blog post or newsletter article I publish about postcard mailings seems to generate a lot of interest. Clearly, many companies are turning to postcards as a way to reach more customers and prospects at a lower cost. Unfortunately, I see lots of postcards that either try to do too much or that miss key components. For best results, here are a few tips: (Click on the headline for more…)
Make Your Postcard Mailings Work Harder
More and more companies are turning to postcards as a way to keep marketing on a reduced budget. Yet time and again, I see the non-address side of the card do all the heavy lifting, while the address side is almost always an afterthought.
But consider this: (Click on headline for more…)
The Last Word on Marketing to Younger Buyers
Over the last few weeks, I’ve written a lot about marketing to Gen X and Gen Y. Here’s one last thought on the subject. (Click on the headline for more…)
A Refresher in Best Testing Practices
As our clients have been planning their Spring schedules, we’ve had lots of discussions about testing. Whether a test is useful or useless depends largely on how it’s set up, so a review of best testing practices seems timely. (Click on headline for more…)
Boost Profits With Pre-Catalog Marketing
By the time your catalog has been put to bed, you probably don’t want to think about marketing again for a while. But if you take the time to announce your catalog with a little fanfare, you’re likely to see a nice lift in response. For instance:
Mail (or email) in advance. Before your catalog goes out, send an oversized postcard and/or an email announcing its imminent arrival. Be sure to include a photo of the catalog cover.
Highlight specifics. Do more than say “the catalog is coming.” Call out particular products, especially new items.
Include an offer. Encourage customers to explore the catalog by including specific offers, such as 10% off any bulbs on pages 23-24.
Use deadlines. Use a deadline with any offer you include. Make sure it allows plenty of time for the catalog to arrive and for people to look through it – but not so long that they forget about the offer altogether.
Do you do any pre-catalog promotion? What works best for you?
