Helping the Garden Industry Thrive
I was just asked a question about the difference between blogs and enewsletters.
Enewsletters help nurture relationships by give customers and prospects positive reinforcement for opening your emails by giving them something of value. Blogs are more effective as a prospecting tool because of the way they help boost search engine rankings.
Robert Scoble and Shel Israel, authors of Naked Conversations, explain it this way: (Click headline for more…)
When I launched the Let’s Grow Blog just over 3 months ago, I wasn’t sure what to expect. I was anticipating a steady, gradual increase in search engine traffic, and that’s indeed happening. What I didn’t foresee were other benefits, both for Evergreen Marketing and our clients. For instance: (Click on the headline for more)
Today, another surprising story from Naked Conversations, the best book I’ve read about blogging, about the effectiveness of this new medium. (click headline for more…)
With technology changing so rapidly, it’s often difficult to know what’s worth paying attention to and what’s not. A Forrester Research study of 300 interactive marketers, recently covered in DM News, reported what percent of companies surveyed were using new media as follows: (click headline for more)
Today, another case history from the fascinating book I’m reading on business blogging, Naked Conversations by Robert Scoble and Shel Israel. This one concerns the power of blogs to transform events in real time. In April 2002, Joe Nacchio, the CEO of Qwest Communications International, was speaking at a prestigious PC Forum industry conference. As […]
