According to Forrester Research, word of mouth tops search engines and all forms of advertising as the single biggest way that consumers learn about new products. How can you harness that fact to work for you? (Click on the headline for more…)
3 Biggest Surprises From the 2013 Social Media Marketing Industry Report
Social Media Examiner’s Social Media Marketing Industry Report is always interesting, and sometimes surprising. The annual report surveys social media marketers on their use of, results from and plans for social media marketing. Here’s what I found to be the biggest surprises from the recently published 2013 report: (Click on the headline for more…)
New Study Compares the Efficacy of Various Lead Generation Media
Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)
A Dramatic Example of How the World of Marketing is Changing
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
The 7 Big Benefits of Social Media Marketing
The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)
