I just scanned hundreds of customer reviews on Garden Watchdog for our next newsletter on “Lessons From the Garden Watchdog Top 30.” In the process, I was struck by the overwhelming…” (click on the headline for more)
New Ways to Reach Younger Audiences With Trackable Advertising
The explosive growth of tablet computers promises new opportunities for magazine publishers and advertisers alike. (Click on the headline for more…)
How Small Businesses Can Outshine Big Ones
I was just reviewing notes from the last Direct Gardening Association conference, and Michael Katz of Blue Penguin Development made an interesting observation about the difference between small and large companies’ approach to marketing: (Click on the headline for more…)
Crafting a Great Tagline
I’ll admit I’m an Olympics junkie. Every night lately, I’m glued to the TV, taking in the Olympic highlights of the day. And every time I hear Visa’s tagline for their 2012 Olympics campaign — “Join our global cheer” — I’m in awe of how much is packed into those four words.
Crafting a powerful tagline is tough. The best ones are… (Click on the headline for more…)
Emphasize the Positive in Guarantees and Disclaimers
While running errands today, I presented my American Express card to two different merchants, with radically different results. (Click on the headline for more…)
