If you’re ever stumped for ideas on newsletter topics or blog posts, head on over… (Click on the headline for more…)
What Every Company With a Facebook Page Needs
Facebook company pages serve many purposes, from delivering timely information quickly, to garnering customer feedback. Prospects who want to learn about a company frequently prefer to visit a Facebook page over an “About Us” page on the company website. Considering the effort that most companies put into maintaining their Facebook page, there’s one thing that constantly amazes me: (Click on the headline for more…)
To Reach New Gardeners, Speak Their Language
In the ongoing discussion of how to market to younger audiences, the February issue of Garden Center magazine includes a fascinating article by Leslie Finical Halleck of Halleck Horticultural. Based on her informal research, Ms. Halleck concluded … (Click on the headline for more…)
Why I’m Reconsidering My Stance on Facebook Advertising
Up until now, I haven’t been enthusiastic about Facebook advertising. For a variety of reasons, it seemed like a money pit for brand advertisers, with the deck stacked against direct marketers. A couple recent developments are changing that: (Click on the headline for more…)
Courting the Casual and Reluctant Gardener
As an industry, we spend a lot of time talking about courting younger gardeners, but I don’t see many companies doing it very well. It’s not simply a matter of taking the same message and product mix from offline media to online and social media. Selling successfully to younger gardeners… (Click on the headline for more…)
