While catching up on trade reading, a comment in the Publisher’s Letter of Internet Retailer magazine caught my eye. While describing the new Internet Retailer website, publisher Jack Love noted that “Soon we’ll be presenting video of interviews with industry experts that we record in a studio just completed in our new corporate office. Video […]
Identifying Keywords That Signal Shopping Behavior
When it comes to building a keyword list, it helps to pay attention to wording nuances that suggest whether or not a searcher is in buying mode. Conventional wisdom says that people start a very broad search term, such as tomato plants and then get progressively more specific as they get closer to buying, first with […]
What’s the Best Way to Present Your Message?
The rise of new media has given companies many options for presenting their sales messages: video, blogs, podcasts, and much more. Many wonder what’s the best way to get their message out. The answer: (Click on the headline for more…)
An Acid Test for Headlines and Subject Lines
When your prospects are flipping through a magazine, your ad only has a second to catch their eye. Your headline and image has to do all the heavy lifting. Unless that catches their interest, they’re guaranteed not to delve further.
Likewise, when looking at an overflowing email inbox, readers are most likely scanning “from” lines and subject lines, deciding which emails they can delete without opening.
That makes writing powerful headlines and subject lines a pretty important skill to master. Here’s the trick I use to see if mine measure up: (Click on the headline for more…)
Technology Gone Awry
Last week, before leaving for a long weekend in Maine, I wrote blog posts to carry the schedule through the end of this week. I don’t know what happened, but they weren’t deployed as I intended. In case you missed any, here are the links: (Click on the headline for more…)
