The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)
Where Your Most Important Copy Points Belong
Lists and bulleted copy can make it easy for readers to absorb information quickly. When using this technique, (Click on the headline for more…)
Overcoming Procrastination
We entrepreneurs typically wear a lot of hats. Along with spending time doing work we love comes the things we must do, but would prefer not to … a recipe for procrastination. When I find myself procrastinating on an important project, one of three things tends to get me moving: (Click on the headline for more…)
A Short Course on Selling to Catalogs and Only Merchants
If you’ve thought about selling your products to catalogers and online merchants, but weren’t sure how to go about it, the Mailorder Gardening Association (MGA) is offering a crash course on that very topic. (Click on the headline for more…)
Overcoming Incorrect Assumptions in Cross-Promotion
Are you making the same mistakes I have been when cross-promoting your marketing channels? Here’s what I mean: We’ve been publishing a printed newsletter, Let’s Grow, three times per year for the last 7 years. It’s sent to a substantial mailing list we’ve developed over the years, and most of the articles in it are […]
