If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)
Trends in Social Media
Today, the last in a series of posts reporting on the 2010 Social Media Marketing Industry Report: what lies ahead for social media marketing? (Click on the headline for more…)
Can Social Media Reduce Your Marketing Costs?
In last week’s blog, we discussed benchmarks for the time that social media marketing requires, as reported in the 2010 Social Media Marketing Industry Report. The same Report cites an interesting trend regarding social media effectiveness: (Click on the headline for more…)
How Much Time Does Social Media Marketing Take?
One of the most common questions I get from companies starting out with social media marketing is “How much time will it take?” The 2010 Social Media Marketing Industry Report, which I blogged about last month, offers some benchmarks. (Click on the headline for more…)
Get Buyers to Your Website Anytime, Anywhere
The spectacular growth of smartphones has spawned a surge in the use of QR codes for marketing purposes. Of what, you may ask? (Click on the headline for more…)