Do you really know who your market is? Or do you just assume… (Click on the headline for more…)
Survey of Gardening Enthusiasts Just Published
GreenhouseGrower.com just published an article about an interesting survey that Proven Winners conducted recently. The survey, which generated over 7,000 responses, asked gardeners a variety of questions including (Click on the headline for more…)
Will Repeating This Single Element Improve Your Email Open Rate?
It’s common knowledge that whether an email is opened or trashed depends solely on the “from” address and subject line alone. Most companies include their company name in the “from” address for this reason, but tend to use the subject line for other things, figuring it’s unnecessarily repetitious. Our experience suggests otherwise.
Consider this: (Click on the headline for more…)
Tools to Monitor Your Company’s Reputation
A while back, I was at a conference that included a mystery shopper session. In front of a live audience, a panel of gardeners placed phone and online orders from several catalog companies that had agreed to participate. The catalogers were certainly to be commended for the bravery in participating, and most came through with flying colors. One, unfortunately, suffered some public embarrassment when their telephone rep fumbled all the way through the call. (Click on the headline for more…)
Changes Ahead For Search Marketing and Social Media
Just this week, Facebook has announced a partnership with Bing, Microsoft’s search engine, that may have long-term implications for search engine marketing. (Click on the headline for more…)
