I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo […]
Often-Overlooked Opportunities To Sell
We all know that our websites and catalogs must sell, but it’s common to neglect the many other customer touchpoints that can also serve as selling opportunities. Among them: • Transactional emails. Order confirmations, shipping notices and the like enjoy higher open rates than any other type of email. Use them to highlight related products, […]
New Selling Techniques for Catalogers
It’s rare for catalogers to devote valuable selling space to anything other than product, but pushing product isn’t the only way to sell. A case in point is the 2011 catalog from Botanical Interests, which breaks away from the traditional catalog format in three respects: (Click on the headline for more…)
A Short Course in Selling on Amazon
Our last blog post discussed Amazon Product Ads, Amazon’s pay-per-click program that allows online merchants a very flexible way to reach Amazon’s large customer base. In today’s post, we’ll discuss Selling on Amazon, another option for reaching this huge market. (Click on the headline for more…)
A Short Course on Amazon Product Ads
No doubt about it, Amazon.com reaches a lot of online shoppers — some 95 million of them, in fact. Accessing that market might be attractive, but sorting through the options for doing so can be confusing. Go to the Make Money With Amazon section of their site, and you’re presented with 16 separate options.
For companies that are already selling online, there are really only two choices (Click on the headline for more…)
