As if social media marketing didn’t present enough new material to master, here comes another: mobile marketing. Ignore it at your peril. Google mobile searches have increased 5 times in the last two years. By 2013, half of all web traffic is anticipated to come through mobile devices.

At the recent Direct Gardening Association conference, Danielle Leitch of MoreVisibility gave garden industry marketers an excellent primer on what they need to do to get ready. Among her key points: (Click on the headline for more…)