Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)
Leveraging Your Facebook Page On Your Website
Here’s an easy way to combine two rules of marketing:
1. People are naturally drawn to photos of other people
2. The more people that participate in a given activity, the easier it becomes to attract new people to the same activity
You can take advantage of these two rules (Click on the headline for more…)
Nearly 20% of All Commercial Emails Never Delivered
At a recent Direct Gardening Association conference, presenter Ken Lane of Hathaway and Lane cited a study by Return Path that found that 16.3% of commercial, permissioned emails never reach the inbox they were sent too – and no bounce notification is ever received.
I thought I may have misheard, so I looked up the study. (Click on the headline for more…)
Highlights of Recent Garden Industry Trends
The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)
A Dramatic Example of How the World of Marketing is Changing
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
