If you’re running an AdWords campaign, chances are that it’s running with the default option to show it on “all devices.” Few people realize that other options are available: (Click on the headline for more…)
A Treasure Trove of Offers to Test
We’ve all heard over and over how important the offer is to making a sale. But to most people, an offer is nothing more than “Buy A at B price,” or “Buy A at C price, a XX% discount off the regular B price.”
There are many offers that are far more profitable than discounts, and unfortunately, they’re rarely used. Years ago, renowned copywriter Dean Rieck, then a columnist for DM News, devoted several columns to suggesting dozens of different types of offers. I’ve misplaced my copy of it, so I was delighted to find a similar list on his blog: 60 powerful offers proven to make sales.
The comprehensive list is divided into no less than 9 different categories: (Click on the headline for more…)
A Surprise in Recent Consumer Gardening Trends
Ball Horticulture’s recent study of consumer trends in gardening has been getting a fair amount of publicity lately. Of the 20 trends cited, one in particular took me by surprise: (Click on the headline for more…)
A Simple Way to Reduce Your Return Rate Significantly
Here’s a tip gleaned from the recent webinar a on 40 Tips to Improve Margin & Profitability sponsored by the Direct Gardening Association. Presenter George Mollo of GJM Associates pointed out that it’s wise to (click on the headline for more…)
A Clever Idea For Choosing Products For Catalog Covers
Last week, the Direct Gardening Association hosted an excellent webinar on 40 Tips to Improve Margin & Profitability. Presenters Gina Valentino of Hemisphere Marketing and George Mollo of GJM Associates offered up a fast-paced series of money-making and money-saving tips on marketing, inventory management, creative, offers and much more.
One clever suggestion from Gina on choosing which products to feature on your catalog covers: (Click on the headline for more…)
