AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)
Is This a Larger Traffic Source Than Facebook?
I recently came across an old article (Dec. 2008) about cataloger King Arthur Flour that mentioned a surprising fact: At the time, their largest source of referred traffic to their website, and third largest overall, was from (Click on the headline for more…)
New Survey Reports Encouraging Trends in the Gardening Market
Have we been worrying too hard about the unpopularity of gardening among younger generations? Perhaps, according to a recent study by the Garden Writers Association Foundation. Its recently released 2010-2011 Winter Gardening Trends Research Report indicates includes some heartening news. For instance, (Click on the headline for more…)
What Mobile Marketing Means For Your Email Subject Lines
Unless you’ve been living under a rock, the stupendous growth of smartphones comes as no surprise. By the end of 2010, 60.2 million Americans used them regularly, according to a report by eMarketer. They anticipate the trend to continue, projecting a 21.9% increase in 2011. I’ve seen other projections that make that number look conservative.
As a result, website owners have focused attention on how their websites display on mobile devices, and have started to get up to speed on ecommerce. Yet I’ve seen little to no discussion of mobile’s impact on email marketing. Consider this: (Click on the headline for more…)
A Simple Request That Can Boost Your Sales
I’ve always disliked shopping in retail stores, and consequently, I’m a cataloger’s dream. I save every catalog I get, filed alphabetically in one of several portable bins I keep expressly for that purpose. With all the catalog shopping I do, I’m flabbergasted that I’m almost never asked for one of the most important things a cataloger can ask for: (Click on the headline for more…)
