I just read an interesting research report on email list segmentation published by email service provider MailChimp. They reviewed responses from 1,998 of clients who segment their email lists, and compared the results to non-segmented campaigns. In addition to overall results, MailChimp looked at the data several other ways: (Click on the headline for more…)
Interesting Trends in Garden Product Sales
The August issue of Garden Center magazine includes a fascinating analysis by Ian Baldwin of the recent National Gardening Survey published by the National Gardening Association, highlighting a variety of industry trends and opportunities. One observation I found especially interesting involved where people buy their gardening products. From 2005 to 2010, an average of 4.2% […]
How does Bing’s paid search stack up against Google AdWords?
Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)
A Different Reason For Building Your Facebook Presence
At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. (Click on the headline for more…)
A Devil’s Advocate View of Facebook Marketing
Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?
My simple answer to that question… (Click on the headline for more…)
