Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.” River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect… (Click on the headline for more…)
A Superb Example of Using Content to Sell
I love finding great marketing techniques from other industries that could be applied to the gardening industry. The latest that I’ve come across is from River Pools & Spas, a fiberglass pool company based in Warsaw, Virginia. Judging from their website, the company understands that their prospects require a lot of education and hand-holding before they’re ready to buy. Not only is the site jam-packed with valuable information, but the way it’s organized is also instructive. (Click on the headline for more…)
Cross-Promoting Your Enewsletter on Facebook
If you publish an enewsletter and have a company Facebook page, are you doing everything possible to cross-promote them? Here are a few suggestions: (Click on the headline for more…)
5 Best Ways to Achieve Your Goals
As the year draws to an end, it’s time to review what worked and what didn’t, and plan the year ahead. Do you set the same goals year after year, without ever reaching them? Do you simply hope for the best, without ever setting goals? Here are 5 key strategies for taking success into your own hands: (Click on the headline for more…)
How to Make 2012 Your Best Year Yet
Would you like to make 2012 your best year yet? It’s easier than you may think. Here’s why I say that: (Click on the headline for more…)
