Do you, like me, sit up and take note when gardening catalogs are featured in the general direct marketing press? If so, have a look at the latest issue of Target Market and their article on 5 Direct Mail Tips from Gardening Catalogs. I especially liked tip #4: “Compare yourself to others.” It’s illustrated by […]
An Overlooked Opportunity in Remarketing
People who are familiar with your company are usually among your best prospects. You’ve already removed one barrier to purchase.
That’s why remarketing programs, such as Google remarketing, are generally tremendously successful. We’ve found, however, that many companies miss one huge opportunity when creating a remarketing program: (Click on the headline for more…)
Our Apologies
In the course of integrating our blog with our new mobile-friendly site, something went awry. A post consisting of some random pages of our website went out yesterday. We think we’ve fixed the problem, but won’t be sure until we see that this post makes it through correctly. Our apologies for the confusion, and thank […]
An Easy Way to Foster Word of Mouth
According to Forrester Research, word of mouth tops search engines and all forms of advertising as the single biggest way that consumers learn about new products. How can you harness that fact to work for you? (Click on the headline for more…)
Educate Your Facebook Fans on This New Feature Now
If you use Facebook actively for your business, you’re undoubtedly aware that only a tiny percentage of your posts appear in your fans’ news feeds. Facebook recently introduced a new option that gives users more control over what they see in their news feeds. To keep in front of your fans, you need to start educating them about this feature. (Click on the headline for more…)
