Smart paid search marketers have learned the importance of continually testing ad copy. Improve results by 5% here, 10% there, and the changes add up fast. Every now and then, a new approach may even double or triple results. Test enough paid search ads, and patterns emerge. Over the last decade plus, we’ve tested hundreds, […]
5 Ways to Drive Social Media Interaction
Social media “likes,”views” and “shares” have becomevery important components in determining search engine rankings. For that reason alone, it’s worth developing an interactive conversation with your social media followers. Here are a few suggestions on how to do so: Time Your Posts.Social media is primarily a leisure time activity, with usage spiking in the evening […]
Free Mobile Marketing Tool
Just because you can see your site on a mobile device doesn’t mean it’s mobile-friendly. When your site appears on a mobile device, it should: Load in 5 seconds or less Be easy to navigate without pinching or zooming Not require scrolling in both directions to see the site Include links and buttons that are “thumb-friendly” Show […]
Easy and Effective Pinterest Marketing Strategies
It would seem that Pinterest is a garden industry marketer’s dream. A new kid on the social media block, it already boasts over 100 million visits per month since it launched in March 2010. Unlike Facebook, where people turn to socialize with their friends, Pinterest serves largely as visual inspiration for hobbyists – an attractive feature for […]
Mobile Marketing, Even Without a Mobile Website
By the end of this year, mobile is projected to account for 25% of all online searches — a 5-time increase from just 5% in January of last year. At the same time, paid search (Google adWords and similar programs) is up 39% year over year. Put these two trends together, and there are some […]
