Do you reinvent the wheel every time you tackle your company’s social media content? Or do you have a well-oiled, reproducible system to feed your social platforms regularly with compelling content that reaches your goals? Here’s how to streamline the process: Define Your Goals. To quote Yogi Berra, “You’ve got to be very careful if you […]
How to Allocate Your 2014 Advertising Budget
With each passing month, marketing decisions become ever more complicated. The list of traditional opportunities is long enough by itself: magazines, catalogs, direct mail, email, Google adWords, card decks, inserts, TV, radio. Add to that more recent entries — product listing ads, Facebook, Pinterest, Twitter, LinkedIn, blogs, Instagram, Google Plus, and more — and it […]
Beyond Basic PPC Text Ads
It’s the way of the online world: just as soon as you’ve mastered one thing, it either changes, or something new you need to learn comes along. Pay-per-click advertising has been around since the late 1990’s, and the rate of change in PPC text ads has slowed considerably. But many advertisers are unaware of the […]
5 Secrets of Writing Great PPC Ads
Constantly testing new ads can boost your pay-per-click results by 20%, 30%, or more. Motivating action in just 95 characters isn’t easy, but here are some suggestions to put you on the right path: 1. Active Verbs. Active verbs grab attention and paint word pictures. For instance, instead of “large selection of shade plants,” try “brighten up […]
Mastering the Art of Selling to Businesses
Selling to businesses can be – well, a tricky business. Identifying good prospects, choosing media and motivating action can be more complex than selling to gardeners. Here are a few tips for mastering the process. Identifying Buyers. Have you ever had a sale nixed by someone you didn’t know existed? In most B-to-B sales, multiple buyers […]
