When most companies try to generate more traffic from a pay-per-click campaign, their first move — and often only one — is usually to bump up their bids and budgets. Not so fast! Before you go there, try these three strategies to get more mileage out of your existing budget: Test Ads. Always test two […]
10 Marketing Trends for 2014 and Beyond
Change is the only constant in life, and that’s especially true for marketing. What changes can marketers expect in 2014? Here are our thoughts. Facebook Courts Direct Marketers Facebook has introduced new advertising options attractive to direct marketers. Lookalike Audiences let advertisers target people who are similar to their own buyers. Partner Categories overlay outside […]
5 Ways to Stay on Top of Marketing Trends
How do you keep on top of marketing trends? Here are 5 suggestions: 1. Social Media Examiner. This daily blog shows marketers how to use social media to drive traffic, increase sales, and connect with customers. Practical how-to advice for the social media layperson. 2. Mine That Data! Kevin Hillstrom publishes one of the most insightful blogs around. […]
Biggest PPC Mistakes
Pay-per-click campaigns can be very profitable, but the minefields are many. The most common mistakes we encounter are these: • Wrong match type. Broad Match, the default option, usually is a recipe for overspending. • Not tracking sales. You can’t bid intelligently unless you track conversions – something few advertisers do. • One ad for all keywords. Maximize your results by […]
A Roadmap for Effective Change
Like it or not, the only constant is change. Times change. The economy changes. Media options change. Markets change. There are times when you can ignore change … times when you must change to stay in business … and times when change may not be necessary but hugely valuable. How do you know which is which? How […]
