Making the most of a pay-per-click (PPC) program requires carefully crafted copy, savvy strategy, regular monitoring, and constant testing. Here are some tips to help you make more from your PPC program. Choose Search Terms Carefully “We don’t use pay-per-click,” explained one outdoor furniture company “because we already rank high in search engines.” On further […]
Typography Tips To Increase Readability
As direct marketers know, different is not always better. In a misguided effort to get noticed, some graphic artists produce graphically interesting but not very legible brochures, ads and catalogs. These 5 simple guidelines will go a long ways towards ensuring your advertising is inviting to read. Use Serif Typefaces. In printed material, body copy […]
Ad Planning
How do you reach your target market as profitability as possible? The number of choices can be daunting: direct mail, card decks, magazines, newspapers, package inserts, catalog inserts, free standing inserts, radio, TV, pay-per-click search engines, online affiliate programs and sponsorships, banner ads and more. Here’s how to sort out the possibilities. Define Your Market […]
Test Offers To Boost Response
The offer accounts for about 40% of the results in direct marketing, with media another 40%, and copy and design 20%. To boost your response, make you’re your offer works as hard as it can. Tout Your Guarantee. A 30-day money back guarantee is standard. Can you do better? Pay the return freight. Offer double […]
5 Common Mistakes That Depress Ad Results
A weak headline. Company names rarely make effective headlines. A strong headline that sells your product’s benefits can increase sales 10 times or more. Think hard about what separates your product form the rest and SHOUT it in your headline. No visual, or poor ones. Tell your story in both pictures and words. A visual makes […]
