Many companies are so focused on getting new customers or getting out another catalog mailing that they overlook other opportunities right in front of them.  Here are a few possibilities for generating extra income from your customers: Web Site Upsells.   Offer fertilizer, books, or other general interest items during checkout.  Cross-reference good plant combinations.  Feature an […]

Does your home page invite people to stay and look around?  Or does it make it needlessly hard for them to find what they’re looking for quickly?  Here are 5 of the most common frustrations website users report with home pages: Unclear Concept.  Within the first couple seconds, the visitor needs to grasp what your […]

Are you among the many companies neglecting proven methods for increasing your profitability? The Mailorder Gardening Association’s 2003 Benchmark Study done by Jill Fielder of Black Dog Direct uncovered a surprising number of such overlooked opportunities.  Here are a few of the most common ones. Analyze Results More than 1 in 4 companies in the […]

Not long ago, postcard mailings were rare.  If you were spending money on postage and lettershopping, you wanted to get the biggest bang for your buck.  Two things have changed that: the Internet and the anthrax scare. Today postcard mailings are an effective part of many marketing strategies, because they offer benefits like these: Always […]

One of the most common mistakes we see is lead-generating ads that are far larger than they need to be to generate response.  If your goal is to generate catalog requests or website visitors, it’s crucial to keep your ad economical. Making an ad work in small space is a real art form.  With skill […]