Timeless Lessons in the Art of Persuasion The more things change, the more they stay the same. Who would have thought that Aristotle, the great philosopher who lived 384 – 322 B.C., could offer insights to benefit advertisers today? But human nature remains constant, and the observations Aristotle made in his famous treatise Rhetoriccontain valuable advice […]
5 Good Times to Send Customer E-Mails
1. Before a Mailing. Studies show that a “watch for our catalog” promotion can often lift the response of the catalog. 2. Before Shipping. This is especially true for plants.Customers need to preparegarden beds, and be sure that someone will be home to unpack the new arrivals. 3. After a Purchase. Customers appreciate getting a personalized “thank you” after they’ve […]
Trade Show Marketing
Assure Qualified Booth Traffic Before the Show Even Starts Set Realistic Goals. Trade shows present a golden opportunity to introduce your company and products to thousands of decision makers who are in buying mode. Yet for the many exhibitors who don’t prepare and execute a marketing plan for each show, they can be an expensive waste […]
Moving Excess Inventory
Quick and Easy Ways to Sell More Products Managing inventory is a tricky business. For those selling live plants, that’s especially true. No matter how carefully you plan, Mother Nature manages to throw you a curve ball fairly often. If you find yourself with perishable inventory towards the end of your season, here are a […]
Don’t Be Misled by Media Kits
Commonly Used Statistics May Not Mean What You Think “He uses statistics as a drunken man uses lampposts – for support rather than for illumination.” – Andrew Lang Sifting through a lot of media kits lately, I’m reminded how misleading statistics can be. Actually, it’s not the statistics that are the problem. Rather, many people believe […]
