“It rarely matters what you decide,” a business associate advised me many years ago. “What’s most important is that you decide something.” At the time, the wisdom of that comment was lost on me. Yet the thought stayed with me and I’ve gradually grown to understand and appreciate it. Don’t Confuse Thinking and Acting. Many […]
5 Elements Every Shopping Cart Should Have
Shopping carts frustrate many online buyers and would-be buyers. Include these five elements and you’ll go a long ways towards eliminating their frustration. 1. Shipping Charges. A major complaint of online shoppers is how difficult it can be to get the answer to the question, “How much is this really going to cost?” Make sure your […]
Competitive Shopping
What You Can Learn From a Shopping Spree There’s a lot of truth to the saying “there are no new ideas.” Yet how often do we systematically look for ways to apply old ideas to boost our businesses a notch or two higher? Every now and then, really study how other related companies are handling […]
Surprising Results of a New MIT Study
Two years ago, we published information on two different marketing studies conducted by MIT researchers.The first, published in the Summer 2005 issue of Let’s Grow, reported on the lingering impact on profitability of being out of stock of a particular item – and how the reason given to the customer significantly impacts future sales. The second, […]
The Power of a Single Question
Boosting Your Sales With Upsells If you want to increase your sales, just ask! Systematically, every time you have a customer ready to make a purchase, ask them to buy just one more thing, and you’ll be surprised what happens. The process of routinely upselling can boost your average sale with very little effort. The […]
