If you consider blogging something to investigate someday when you have the time, it might be wise to speed up that process. Here are a few of the things a blog can do for you: 1. Spider Food Some quip that “blog” stands for Better Listings on Google. Search engines love the fresh, targeted content […]
The Demise of Catalogs?
Blogs. Enewsletters. Podcasts. Paid search. Customer reviews. Facebook. MySpace. You-Tube. User forums. Until recently, I thought of these things as interesting ways to supplement existing marketing. I’ve since decided that they’re critical business insurance. It’s completely possible that in the near future, like it or not, they could be your entire business. Consider: For many […]
What Should Your Goals Be?
Customer retention and prospecting each call for different strategies. How do you decide which to concentrate on? If you’re blessed with a high percentage of repeat business – 60% or more – making sure those customers stay happy, and encouraging them to buy more, is most important. If less than 40% of your customers are […]
How to Choose Creative Services
Choosing graphic artists, copywriters, and web designers can be a nerve-wracking process, and a lot often rides on the outcome. The best person for one job may not be the best for another. Brochures, catalogs, web sites, blogs, newsletters, packaging, retail displays and trade show booths all require different skills, so it’s important to match […]
The Easiest Way to Boost Conversions
If you could do one thing to boost your conversions, what should it be? Hands down, add customer ratings and reviews to your site. Those who have done it report that conversions jumped 20% to 30% — some as much as 100%. Benefits don’t stop there. Average order sizes typically increase by similar percentages. Customer […]
