If you sell to garden centers — or landscapers, schools, or virtually any other B-to-B category — LinkedIn can be a great resource for reaching qualified prospects. In theory, there are just two steps to the process: 1) expand your network, and 2) keep in touch with your contacts. In practice, how to do so […]
10 Ways to Make Your Emails Easier to Read
Do you know how much time the average reader devotes to the typical marketing enewsletter? Just 51 seconds. The overwhelming majority of subscribers aren’t really readers – they’re scanners. They take a quick look and move on. So how do you ensure your emails have the maximum possible impact? Here are a few pointers: 1. […]
Attracting the Millennial Market: A Case Study
When it comes to selling gardening products to millennials, we hear the same things over and over: 1. Millennials didn’t grow up gardening. It’s confusing and intimidating to them. They don’t understand the jargon. They’re afraid they’ll fail. They need a lot of reassurance. 2. They’re busy. They don’t devote hours every week to a […]
When and How to Use Amazon Product Ads
A well-managed pay-per-click program can be a terrific source of new business. Once you have Google AdWords and Bing Ads running smoothly, where do you go from there? For certain types of products, Amazon’s pay-per-click program, called Amazon Product Ads, can be a great option. Here’s an overview of what to consider and how to […]
5 Ways to Market Your Business With Facebook
Most companies use Facebook simply to stay in touch with devoted customers. That’s a good start, but there’s much more it can do for you. For instance: Get Content. Running a photo or video contest can be an easy way to get content and testimonials to use in future marketing. Drive Traffic. Posts with links to your […]
