Buying products sight unseen is an act of faith. Build trust with techniques like these. 1. Money-Back Guarantee An obvious first step, a strong guarantee is an essential element in making prospects comfortable with ordering from you. 2. Customer Reviews Few things do more to build trust than including customer reviews, both good and bad, […]

Since 40% of your results depend on your offer –what you’re selling, at what price, and on what terms — it’s worth significant attention. Yet few marketers devote as much thought to offers as they do to copy, design, and media. Here are a few ways to beef up the often-neglected offer. Product Bundling Every […]

You’ve heard the figures: it costs 7 times more to acquire a new customer than to keep an existing one. With numbers like that, it makes sense to have a program in place to make sure your customers know they’re valued and to remind them of what you have to offer. Here are some suggestions: […]

One of the best ways to close the year on an up note is by giving a push to gift sales. Since few gardening companies are in high season in December, it’s not an area that gets much attention. But with some creativity and preplanning, you may be able to solve problems for many shoppers […]

Hiring talented writers and designers who are familiar with your industry is only the first step in getting the best possible creative work. All too often, marketers sabotage their own success by leaving their creative team hanging with unclear or no direction, or by micromanaging every step of the process. Barrage Them With Background. Any […]