Many people think of paid search and organic search engine optimization (SEO) as an either/or choice. In reality, there are ways that the two can work together to produce better results. One area in which paid search excels is testing. Results are both fast and precise. Marketers can leverage their paid search results to improve […]
5 Ways to Enhance Customer Reviews
Online customer reviews are likely be more influential than any other factor in converting web site visitors to customers. To make them as useful as possible, consider adding these features: 1. Ratings at a Glance Whether you use stars, thumbs up, or something else, show a visual that conveys rating information quickly. 2. Reviewer Attributes […]
Growing Your Business With Online Video
In January of this year, 76.8% of the U.S. Internet audience spent an average of 5 hours, 56 minutes each watching videos online. At an average length of 3.5 minutes per video, that’s 101 videos per person, a number that’s skyrocketing yearly. While much of this is entertainment viewing, video has come into its own […]
Blogs vs. Forums: Differences Explained
From the May 2009 issue of our newsletter, Let’s Grow. For a FREE subscription, CLICK HERE Blogs vs. Forums: Differences Explained What’s the difference between a blog and a forum? They offer many similar benefits, but some important differences. The main distinction is who controls the conversation. A blog is written by a single person […]
How to Reduce Opt-Outs, Increase Opens
Want to increase your email open rates and subscriber retention? Perhaps the easiest way – although frequently overlooked – is with a well-crafted welcome series. What’s a Welcome Series? Most email programs can automatically send a series of email messages at specified intervals to new subscribers. Welcome series typically consist of three to six letters sent […]
