A roundup of free marketing tools With belt-tightening almost certainly on the top of many people’s minds these days, it’s important to keep an eye out for money-saving resources. So, we’re devoting this article to a roundup of free marketing tools. Web Site Improvements 4Q. The easiest way to find out if your web site […]
5 Ways to Get More Customer Reviews
Customer review systems don’t do anything for sales unless customers actually review products. Here are a few ways to encourage them to do so. Home Page Feature Feature top-rated products and a sampling of reviews prominently on your home page, along with a request for customers to review products they’ve purchased. Packing Slip Reminder Use […]
Learning More About What Works on YouTube
You may already be aware that YouTube has surpassed Yahoo as the #2 search engine. You may also know that most companies that incorporate video product demonstrations on their site report a huge increase in conversions. Any way you look at it, video marketing is here to stay. If you’d like some feedback on your […]
Best and Worst Email Subject Lines Compared
Email service provider MailChimp analyzed open rates for over 40 million emails sent through their system, and selected those with the best open rates (60% to 87%) and worst ones (1% to 14%). What was astonishing was how non-descriptive the 20 subject lines that MailChimp cited as the best were. Only one offered a benefit: We’re […]
Want to Get Your Emails Opened?
The best copywriting in the world doesn’t do you a lick of good if no one sees it. If your email ends up in the trash bin unopened, all the time you spent fussing over the body of the email is for naught. There are two, and only two, elements that determine whether or not […]
