From the May 2015 issue of our newsletter, Let’s Grow. For a Free subscription, CLICK HERE. Any direct marketer worth his or her salt knows that changing the smallest element — sometimes just a single word — can make an enormous difference in response. That’s one thing that makes pay-per-click advertising (PPC) so much fun. […]
The Easiest Way to Improve Google AdWords Results
Want a sure-fire way to raise your click-through rate on Google AdWords? If you’re not already using Ad Extensions, start! What are they, you ask? Ad Extensions offer prospects additional ways to interact with your company beyond clicking on the headline of your ad. They’re easy to set up, and they don’t cost any extra. […]
3 Low-Cost Strategies to Generate Better PPC Results
When most companies try to generate more traffic from a pay-per-click campaign, their first move — and often only one — is usually to bump up their bids and budgets. Not so fast! Before you go there, try these three strategies to get more mileage out of your existing budget: Test Ads. Always test two […]
How to Allocate Your 2014 Advertising Budget
With each passing month, marketing decisions become ever more complicated. The list of traditional opportunities is long enough by itself: magazines, catalogs, direct mail, email, Google adWords, card decks, inserts, TV, radio. Add to that more recent entries — product listing ads, Facebook, Pinterest, Twitter, LinkedIn, blogs, Instagram, Google Plus, and more — and it […]
5 Secrets of Writing Great PPC Ads
Constantly testing new ads can boost your pay-per-click results by 20%, 30%, or more. Motivating action in just 95 characters isn’t easy, but here are some suggestions to put you on the right path: 1. Active Verbs. Active verbs grab attention and paint word pictures. For instance, instead of “large selection of shade plants,” try “brighten up […]
