Our last blog post discussed how to give good direction to your copywriter. In the same vein, here’s the information you need to share with your art director in order to get the best work from them: 1. Your Goals. It’s fairly common for graphic artists to present designs that look colorful and eye-catching, but […]
Advertising
A Dramatic Example of How the World of Marketing is Changing
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
Generating Traffic From Facebook Without a Facebook Page
Would you love to generate traffic to your website from even a few of Facebook’s 500,000,000 monthly active users — but you don’t even have a Facebook page for your company? You don’t have to. (Click on the headline for more…)
A Roundup of Ad Headlines, Good and Bad
I just finished reading a recent issue of a trade magazine for garden centers and found myself struck by the huge percentage of bad headlines.
What makes a headline a bad one? (Click on the headline for more…)
Techniques to Lead Your Reader’s Eye
In an excellent presentation on catalog design at last week’s Mailorder Gardening Association conference, Lisa Hodgson Balch of Sargeant House Design Studio explained how the concept of “gaze motion” is especially important in the gardening world.
In a nutshell, gaze motion means (Click on the headline for more…)
