Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)
Advertising
Lessons From the Hardware Show
I just returned from a productive trip to the Hardware Show in Las Vegas. I knew from the barrage of “discounted rooms still available” emails leading up to the show that it would be smaller than previous years. But — perhaps because most of our clients are doing so well — I wasn’t prepared for it being down by roughly half.
Nearly all the exhibitors I spoke with reported a profitable year – even those who aren’t riding the vegetable gardening boom. While many were unsettled because their sales haven’t followed a typical pattern this year, their numbers were nevertheless up. Two things seemed to be primarily responsible for their success. (Click on the headline for more…)
Roll Out the Welcome Mat for New Customers
A hat tip to Stephen Lett of Lett Direct for this suggestion mentioned in one of his old Catalog Success columns: Include a special “new buyer” welcome in every package sent to first-time buyers. What better way to make newcomers feel appreciated, and for a tiny cost, too.
Paid Search Powers Ahead
Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)
An Important Difference in Business-to-Business Advertising
Many of our clients have both a wholesale and retail component to their business. When creating their business-to-business advertising, there’s always one extra wrinkle that usually takes some finesse. (Click on headline for more…)
