Facebook advertising has soared in the last couple years, growing 63% in the first half of 2016 alone. It’s not surprising: qualified prospects are easy to pinpoint, rates are affordable, and testing is simple. You might call it a direct marketer’s dream. For a great way to find and nurture qualified prospects, consider the relatively […]
Advertising
Using Facebook to Grow Your Enewsletter List
Looking for new ways to grow your enewsletter list with qualified prospective buyers? Here’s one approach we’ve found very successful: (Click on the headline for more…)
Marketing at Virtually No Extra Cost
Last week, I blogged about the clever ways that RoadID continued to market right through the checkout process in their online shopping cart. Well, their marketing creativity didn’t stop there. When I received my package from them (Click headline to read more…)
Why I’m Reconsidering My Stance on Facebook Advertising
Up until now, I haven’t been enthusiastic about Facebook advertising. For a variety of reasons, it seemed like a money pit for brand advertisers, with the deck stacked against direct marketers. A couple recent developments are changing that: (Click on the headline for more…)
New Ways to Reach Younger Audiences With Trackable Advertising
The explosive growth of tablet computers promises new opportunities for magazine publishers and advertisers alike. (Click on the headline for more…)
