The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)
Lessons From the “Website of the Year”
Imagine creating a successful, easy-to-navigate website for 40,000 SKUs, many of them similar and all fairly mundane. Multichannel Merchant’s “Website of the Year” award winner, eBags.com, does just that. There are many impressive features of the site, not the least of which is the amount of reassurance it provides shoppers. Here are a few examples from the home page alone:
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Dismaying Report On Loyalty Programs
When times are tough, many companies concentrate on increasing sales from their best customers. It’s a great tactic, but only when executed properly. (Click on the headline for more…)
An Excellent Example of How to Foster Customer Loyalty
What are your customers really thinking? What’s working for them, and what isn’t? What do they really think about your company vs. your competition? That can be tough information to draw out of people, but Four Seasons Greenhouse and Nursery of Dolores, CO, has found a very effective way of doing so. (Click on the headline for more…)
Should You Set Up a Separate AdWords Campaign For Mobile Devices?
If you’re running a Google AdWords campaign, creating a separate campaign specifically for mobile devices may improve your overall results. Here’s why: • Bidding Flexibility. The competitive playing field is different for mobile. Fewer paid search ads are typically displayed on mobile devices, so competition may be greater for the available spaces. By the same […]
Up-To-Date Help For Facebook Marketers
Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.
Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)
7 Tips For Writing More Powerful Copy
Writing powerful copy comes more easily to some people than others. But almost anyone can improve their writing by keeping these simple rules in mind: Use Short Sentences. Short sentences are easier to grasp than long ones. Vary sentence length for the sake of interest, but keep most sentences under twenty words. Keep Paragraphs Concise. […]
Direct Gardening Association Announces Summer Conference Program
The brochure for the Direct Gardening Association (DGA) summer conference just arrived, filled with programs I’m looking forward to. Among them: (Click on the headline for more…)
New Study Compares the Efficacy of Various Lead Generation Media
Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)
Creative Inspiration for Email Marketing
It’s common practice among copywriters to maintain a “swipe file” of ads to provide inspiration and ideas for their own work. In 1984, renowned copywriter Denny Hatch simplified this practice… (Click on the headline for more…)
