In any visual medium – be it an ad, catalog page, web page, HTML email, brochure, sell sheet or anything else – there’s one element that’s critical to ensuring your message is conveyed: (Click on the headline for more…)
Welcome, Paradise Garden!
We’re pleased to welcome Paradise Garden of Corryton, TN as a new client. Paradise Garden offers exceptionally large, healthy plants via their comprehensive website. They place special emphasis on new and hard-to-find clematis, daylilies, hosta, iris, peonies, ornamental grasses, perennials, bulbs and ornamental shrubs. We’re looking forward to helping them grow!
Frontload Your Email Subject Line For Best Results
The optimum length for an email subject line is a topic of much controversy. A wide variety of variables affects how your subject line displays in any given instance: (Click on the headline for more…)
Why Average Online Conversion Rates Don’t Mean Anything
At the recent Direct Gardening Association conference, I heard a lot of attendees asking each other, “What’s your website conversion rate? What percentage of visitors to your website buy from you?” It reminded me of all the times I’ve been asked, “What’s your average response rate?” about the direct mail campaigns I’ve managed. The answer is completely meaningless, and here’s why: (Click on the headline for more…)
The Only Thing You Must Do About Mobile Marketing Right Now
Mobile marketing might not be a factor in your business today, but consider: (Click on the headline for more…)
The Biggest Mistake In Marketing With QR Codes
At last week’s Direct Gardening Association conference, marketing with QR codes was once again a hot topic of conversation. Not only are they easy to use, but they can be of great assistance to customers when done well. What’s more, they may save you money. (Click on the headline for more…)
How To Grow Your Email List, Part 2
In our last post, we discussed some best practices for maximizing email sign-ups on your website. Today, we have suggestions for 10 more places to promote email list growth. (Click on the headline for more…)
How to Grow Your Email List, Part 1
Recently, a lot of companies have been asking about growing their email list. It’s one of the best ways to leverage your marketing efforts, as it costs virtually no more to email 100,000 subscribers as it does 1,000.
Astonishingly, most companies miss one opportunity after another to increase their email list. In this two-part series, we’ll offer some suggestions for changing that. (Click on the headline for more…)
What’s Your Breakeven Advertising Budget?
Most companies think of advertising as a means of growing sales. That’s all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more…)
Welcome, WamBam Fence!
We’re pleased to welcome WamBam Fence of Cornelius, NC as a new client. Their clever digless fence system, available in both vinyl and aluminum, provides an affordable solution for pool and yard fencing. With free shipping, superb customer service, flexible design options, and professional quality fencing, they offer a remarkable combination of advantages. We’re looking […]
