Tomorrow is Thanksgiving, a time for gratitude. Not only does gratitude serve us all best personally, but it’s good business practice, too. (Click headline for more…)
Welcome, Tasteful Garden!
We’re pleased to welcome The Tasteful Garden as a new client. If you’re a lover of homegrown tomatoes – and who isn’t – be sure to check them out. They offer 49 varieties of tomato plants, all organic, and many of them heirloom. In addition, their products include a great selection of herbs, peppers, cucumbers, and other popular vegetables – everything for the kitchen gardener who appreciates having variety without the need to grow from seed.
Their web site includes lots of customer reviews, plus their own rating system indicating which varieties are easiest to grow. And oh, the photography – I get hungry every time I go to their web site!
How Companies Are Modifying Their Holiday Marketing Strategies This Year
While the stock market was taking yet another nosedive on Wednesday, I happened to be reviewing an Internet Retailer survey about expectations for holiday sales, and how companies were modifying their strategies as a result. I was especially interested in the two questions that involved marketing strategies: (Click the headline for more…)
Four Noteworthy Trends in the Garden Industry
You’ve heard me speak highly of Kip Creel of StandPoint Marketing Research, who does some very insightful research on the garden industry. StandPoint’s latest enewsletter, In the Know, offered an interesting summary of four current trends that may affect your business:
(Click the headline for more…)
How to Handle Negative Customer Reviews
Our last blog post discussed the positive side of negative product reviews. Not only can negative reviews provide valuable feedback, but your response can have a beneficial effect on your business. Here are a few pointers:
The Positive Side of Negative Product Reviews
Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.
Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more…)
Do You Make These Mistakes With Your Email Marketing?
I cringe when I get emails like the one I received this morning. It started out promising: the “from” line came from a well respected gardening company (I’ll call them “Company X) with a terrific product line. But from there, it went straight downhill. (Click the headline for more…)
Mailorder Gardening Association Conference Preview
The conference brochure for the Mailorder Gardening Association (MGA) Winter 2009 conference, January 5 to 7 in Baltimore, just arrived and it’s chock full of excellent reasons to attend: (Click on headline for more…)
An Alternative to Expensive Video Production
According to a recent survey for Internet Retailer, only 36.4% of merchants currently use online videos to demonstrate product or educate their customers. That’s about to change fast: 53.3% have plans to include videos on their web sites in the next 12 months. (Click headline for more…)
Tips on Prioritizing Your Marketing Goals
When I ask clients about their marketing goals for next year, I’m usually told, “Make more money.” Sometimes they may have a particular revenue goal in mind, but few are more specific than that.
There are only two ways to make more money:
(click on headline for more…)
