Want to give your Google adWords campaign an immediate boost? (Click on the headline for more…)
See You at the Direct Gardening Association Summer Conference?
Next month’s Direct Gardening Association conference promises to be one of the best in years. Among the programs on the docket are:
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3 Biggest Surprises From the 2013 Social Media Marketing Industry Report
Social Media Examiner’s Social Media Marketing Industry Report is always interesting, and sometimes surprising. The annual report surveys social media marketers on their use of, results from and plans for social media marketing. Here’s what I found to be the biggest surprises from the recently published 2013 report: (Click on the headline for more…)
Where to Spur Online Sales With Social Media
If making sales is a prime objective of your social media strategy, pay close attention to… (click on the headline for more)
Capturing More Sales From the Growing Number of Tablet Shoppers
The recent surge in tablet sales is changing the face of ecommerce. Consumers no longer need to carve out a separate time to shop online. Tablets make it easy to multi-task, and more leisurely shopping occurs in front of the TV in the evening or on the train on the way home. Savvy retailers recognize that although the tablet… (Click on the headline for more…)
Overcoming a Common Objection When Selling Plants Online
I just scanned hundreds of customer reviews on Garden Watchdog for our next newsletter on “Lessons From the Garden Watchdog Top 30.” In the process, I was struck by the overwhelming…” (click on the headline for more)
New Ways to Reach Younger Audiences With Trackable Advertising
The explosive growth of tablet computers promises new opportunities for magazine publishers and advertisers alike. (Click on the headline for more…)
How Small Businesses Can Outshine Big Ones
I was just reviewing notes from the last Direct Gardening Association conference, and Michael Katz of Blue Penguin Development made an interesting observation about the difference between small and large companies’ approach to marketing: (Click on the headline for more…)
Crafting a Great Tagline
I’ll admit I’m an Olympics junkie. Every night lately, I’m glued to the TV, taking in the Olympic highlights of the day. And every time I hear Visa’s tagline for their 2012 Olympics campaign — “Join our global cheer” — I’m in awe of how much is packed into those four words.
Crafting a powerful tagline is tough. The best ones are… (Click on the headline for more…)
Emphasize the Positive in Guarantees and Disclaimers
While running errands today, I presented my American Express card to two different merchants, with radically different results. (Click on the headline for more…)
