A large percentage of email bounces stem from one common problem: (Click on the headline for more…)
Getting Your Email Opened: The 3 Most Important Factors
We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
Welcome, Oakes Daylilies!
We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!
Make Sure Your Sell Sheets Sell
While filing material I picked up at a trade show the other day, I had the opportunity to scan many sell sheets back to back. Only a couple really sold, for a whole variety of reasons. Here are a few pointers to make sure yours do some heavy lifting:
Make Your Mailorder Gardening Association Conference Reservation Now!
If you’ve been thinking about going to the Summer Mailorder Gardening Association conference in Minneapolis (July 15 – 17), pick up the phone and make your reservations now. Our block of rooms is reserved through today and because the hotel is filled with other conferences, any unsold rooms are likely to be snapped up quickly.
It promises to be an outstanding program. Among the speakers are: (Click on the headline for more…)
Creating Compelling Copy
When you have to write copy, or give direction to someone else who will, where do you start? Here’s my system. (Click on the headline for more…)
Proof That Blogs Work
I had to laugh at this one. While looking for inspiration for today’s blog post, I Googled “garden industry trends.” Lo and behold, the first three listings led to – guess where – Let’s Grow Blog. I guess I’m living proof that this stuff works!
Will Direct Mail Soon Trail Behind Newspapers?
A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.
What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)
Online Video for the Guerrilla Marketer
If you think that creating online video requires a lot of expense and/or a steep learning curve, here’s good news. (Click on the headline for more…)
Using Facebook Well: A Case Study
I recently trolled around Facebook looking for gardening companies who were using Facebook well.
Gardener’s Supply caught my attention because of the relatively large number of people who were their “fans” (the company version of a Facebook “friend”). At 2,175 fans, it’s ten times greater than any other gardening site I found. Granted, 2,175 isn’t a huge number, but it’s enough to indicate they’re doing something right.
The most noticeable difference between Gardener’s fan page and those of other companies was the amount of interaction. Every one of their 19 May posts generated comments and questions. Here’s the post with the most response: (Click on the headline for more…)
