Last month’s issue of Internet Retailer included a feature on GourmetGiftBaskets.com, which ranked as the fastest-growing web-only merchant in the annual listing of the 500 largest online retailers. GourmetGiftBaskets grew 172%, from $4.4 million in 2007 to $12 million in 2008 – pretty impressive for what was a tough year for most companies. Interestingly, they […]
More On Email Marketing Benchmarks
One of our most popular blog posts was on the topic of What’s a Good Email Open Rate? Email marketing service provider MailChimp offers (Click on the headline for more…)
A Facebook Advertising Primer
Ever wonder what’s involved with advertising on Facebook? Here you go, in five easy steps: (Click on the headline for more…)
Our Designer’s Favorite Image Source
There are loads of sources for clip and and other images, but many of them are pretty limited and/or amateurish. Our designer reports that her hands down favorite source, based on both quality and quantity, is ClipArt.com. In addition to clip art, they offer photos, illustrations, fonts, web graphics and sounds. And what’s more, it’s all royalty-free. With 10 million files to choose from, they’re likely to have what you’re looking for.
Try These Email Subject Line Tests
Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)
Free DIY Banner Ad Tool
For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
Should You Capitalize Your Email Subject Line?
I’ve never heard any discussion of this subject, or seen any test results, but I suspect that whether an email subject line is upper and lower case may have an influence on results. (Click on the headline for more…)
A Surprising 30% Jump in Email Opens
Direct marketers who do a lot of testing know that seemingly inconsequential changes can make a big difference in results.
In my last blog post, I mentioned that two-part email subject lines – with a short offer such as “+ 10% off” added at the end – are growing in popularity.
But does the order of the two parts matter? You bet! For instance, which of these do you think performed better: (Click on the headline for more…)
Hardworking Email Subject Lines
In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well: (Click on headline for more…)
Do You Make These Mistakes In Email Subject Lines?
I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind: (Click on the headline for more…)
